Free webinar

Get on the right side of EAA compliance. Don’t risk shortcuts.

Now available on-demand

With the European Accessibility Act’s June 2025 deadline rapidly approaching, companies are in a mission-critical period—to meet the deadline in time, accessibility efforts must be underway now.

When we heard *Forrester’s prediction that only half of businesses are expected to undertake meaningful accessibility efforts, we knew we had to act quickly to help organizations avoid the pitfalls of shortcuts and quick-fix products that simply won’t do the job.

For this timely webinar, Deque VP & Principal Strategy Consultant Matthew Luken and guest speaker Gina Bhawalkar, Principal Analyst at Forrester Research, will discuss practical steps your business can take to get compliant and meet the EAA deadline. They’ll also cover the additional benefits—beyond compliance—of taking a proactive approach to digital accessibility.

*Predictions 2025: Customer Experience", Forrester, October 21, 2024

50% of companies are predicted to rely on quick-fix approaches to EAA compliance that won’t work.

Avoid this trap and learn an effective 3-phase approach to getting compliant and driving brand growth. As an attendee, you will:

Take a deeper look into Forrester’s recent predictions.
Discover why your company needs more than quick-fix solutions.
See why embedding accessibility at the design phase makes a difference.
Explore strategies for securing executive buy-in and funding.
Get ahead of the “gotchas” already hurting other organizations.

About the presenters

Gina Bhawalkar

Principal Analyst, Forrester Research

Gina’s research focuses on experience design, the intersection of diversity, equity, and inclusion (DEI) and design, and digital accessibility. Gina established and now leads Forrester’s coverage of the digital accessibility space and has a deep background and interest in the topic. She advises organizations on how to establish and scale sustainable accessibility practices. Her research on accessibility has appeared in publications such as The Wall Street Journal and The Financial Brand, and she is a frequent speaker at accessibility conferences and events. Gina’s other areas of expertise include how to build and scale an experience design practice; inclusive design; design systems; and the intersection of user experience (UX) and customer experience (CX).

Matthew Luken

VP and Principal Strategy Consultant

Matthew Luken is a Vice President & Principal Strategy Consultant at Deque. Prior to Deque, Matthew built and ran U.S. Bank’s enterprise-level digital accessibility program. In his user experience and service design backgrounds, Matthew worked with over 275 brands around the world, covering every vertical and category. He continues to teach User Experience, Service Design and Digital Accessibility at the college-level, as well as mentor new digital designers through several different mentorship programs around the USA.