Webinar
Drive ROI and limit risk: Getting accessibility right for retail
Date: Tuesday, April 29
Time: 2:00—3:00 pm EST
Capture $13 trillion in spending power.
1.3 billion people globally have a disability, representing a staggering $13 trillion in spending power. Capture this market by getting digital accessibility right.
Otherwise, you may join the 82% of top e-commerce websites that face digital accessibility lawsuits. Avoid that risk!
Attend this webinar, and learn:
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About the money you could be leaving on the table by excluding people with disabilities
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Risk and costs of digital accessibility lawsuits
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The role of accessibility in your omnichannel strategy
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How to get executive buy-in for accessibility.
Exclusion means more risk and less revenue. That’s why digital accessibility matters.
The benefits of making a site or app digitally accessible include higher sales, improved compliance, reduced legal risk, and more. Not to mention a healthy consumer and employer brand.
Retail and e-commerce are all about welcoming customers, not excluding them. The business logic is pretty simple. Make your digital retail properties accessible, and say hello to an additional 1.3 billion customers. Exclude them, and they’ll go elsewhere.
Learn how to maximize digital accessibility impact for retail and e-commerce.
About the Presenter
Greg Williams
Senior Vice President & Chief Architect
Greg “GW” Williams oversees program development and operations for some of Deque’s largest customers, helping them to build mature, sustainable accessibility programs.
Prior to joining Deque, Greg had great success as the founder and owner of the Digital Accessibility Program Office for State Farm Insurance, building their practice from the ground up into one of the highest maturity level programs in the world between 2013 and 2018.
